The Manager, Performance Marketing is responsible for developing data-driven marketing strategies and providing strategic direction for paid digital channels to maximize return on investment
Job Summary
The Manager, Performance Marketing is responsible for developing data-driven marketing strategies and providing strategic direction for paid digital channels to maximize return on investment.
The incumbent will oversee the relationship with our marketing agency, ensuring alignment between strategic objectives and tactical execution.
Eligible employees can elect to participate in comprehensive medical benefits coverage, dental plans and vision coverage.
Matching Summary
The Manager, Performance Marketing is responsible for developing data-driven marketing strategies and providing strategic direction for paid digital channels to maximize return on investment.
Skills & Requirements
Must-have
Develop data-driven marketing strategies
Oversee agency relationship
Digital advertising strategy
Analytics and attribution expertise
Manage marketing budgets
Establish KPIs and benchmarks
Implement UTM parameter strategy
Direct A/B testing methodologies
Nice-to-have
Collaborate cross-functionally
Drive continuous performance improvement
Align with revenue goals
Human-centered company values
Key Requirements
4 - 7 years of experience in digital marketing
Strong analytical skills
Excellent program management abilities
Ability to translate business objectives into marketing strategies
Proven experience managing agency relationships
Excellent communication and leadership skills
Demonstrated ability to make data-driven decisions