Digital Marketing Specialist

WGU

Base: $60,300.00 - $90,500.00; bonus/equity: eligi...
Not specified (assumed to be hybrid based on industry standards).
1-2 years digital campaign management experience
Proficiency in google ads and social platforms
Strong microsoft excel skills for data analysis
WGU is seeking a Digital Marketing Specialist responsible for managing and optimizing paid online media campaigns to enhance market engagement for the institution's degree programs. The ideal candidate will have 1-2 years of digital marketing experience, particularly in social media, display, and paid search campaigns

Job Summary

  • The Digital Marketing Specialist will be responsible for managing and executing paid online media across social, video, display, and paid search channels.
  • WGU is committed to expanding access to higher education through online, competency-based degree programs while offering a diverse workforce environment.
  • This full-time position includes comprehensive benefits such as medical, dental, vision, retirement savings, and up to 12 weeks of parental leave.

Matching Summary

Match Score: 85

WGU is seeking a Digital Marketing Specialist responsible for managing and optimizing paid online media campaigns to enhance market engagement for the institution's degree programs. The ideal candidate will have 1-2 years of digital marketing experience, particularly in social media, display, and paid search campaigns.

Salary

Base: $60,300.00 - $90,500.00; Bonus/Equity: Eligible for bonuses; Benefits: Medical, dental, vision, telehealth, HSA, FSA, life insurance, disability, retirement plan, tuition discount, flexible PTO

Skills & Requirements

Must-have

  • 1-2 years digital campaign management experience
  • Proficiency in Google Ads and social platforms
  • Strong Microsoft Excel skills for data analysis
  • Experience with paid video and display advertising
  • Ability to manage multiple ongoing projects

Nice-to-have

  • Google or Adobe Analytics experience
  • Creative ideation and concept development skills
  • Self-starter capable of working without supervision
  • Excellent communication and presentation abilities
  • Experience navigating Google UI efficiently

Key Requirements

  • Bachelor's Degree required
  • 1-2 years active management of digital campaigns
  • Not specified

Work Rights

Not specified

Tailored Resume

Cover Letter