Senior Marketing Manager, Home Buying - 12 Month Secondment
CBA New Digital Businesses Pty Ltd
End-to-end home loan acquisition
Go-to-market strategy and execution
Creative and media performance focus
Own and deliver end-to-end home loan acquisition and go-to-market activity with a strong creative and media performance focus
Job Summary
Own and deliver end-to-end home loan acquisition and go-to-market activity with a strong creative and media performance focus.
Work closely with Product, Brand, Compliance and various stakeholders across the business to deliver world-class marketing campaigns with creative flair.
Continuously seek ways to improve efficiency and proactively manage regulatory, compliance and reputational risk across acquisition activity.
Matching Summary
Own and deliver end-to-end home loan acquisition and go-to-market activity with a strong creative and media performance focus.
Skills & Requirements
Must-have
End-to-end home loan acquisition
Go-to-market strategy and execution
Creative and media performance focus
Data-driven optimization and reporting
Cost per lead and acquisition analysis
Integrated marketing channel strategy
Nice-to-have
Customer-centric marketing initiatives
Proactive risk management
Test and learn mindset
Continuous improvement focus
Key Requirements
Depth of ATL channel creative strategy and execution