Chef De Projet Transformation Omnicanale Senior Oncologie (h/f)

AstraZeneca

La Defense, France
**
Omnichannel engagement strategy
Healthcare professional engagement
Digital and non-digital channels
** AstraZeneca is seeking a Senior Project Manager for Omnichannel Transformation in Oncology, based in La Defense, France. The role involves leading initiatives to enhance healthcare professional engagement through strategic omnichannel marketing, requiring expertise in pharmaceutical business, data analysis, and change management. **

Job Summary

  • You will contribute to driving change around the Oncology HCP engagement strategy, structuring and industrializing our approaches, and increasing the impact of our activities through your expertise and contribution to integrated engagement campaigns.
  • You will support and advise all oncology marketing and medical teams in defining, implementing, piloting, analyzing, optimizing, and measuring the impact of their HCP engagement strategy, playing a key role in defining omnichannel campaign objectives.
  • You will be involved in structuring projects that transform the organization and its processes, where your knowledge of the pharmaceutical business and data will be key.

Matching Summary

Match Score: 75

** AstraZeneca is seeking a Senior Project Manager for Omnichannel Transformation in Oncology, based in La Defense, France. The role involves leading initiatives to enhance healthcare professional engagement through strategic omnichannel marketing, requiring expertise in pharmaceutical business, data analysis, and change management. **

Skills & Requirements

Must-have

  • Omnichannel engagement strategy
  • Healthcare professional engagement
  • Digital and non-digital channels
  • Data analysis and insights
  • Change management expertise
  • Oncology business understanding

Nice-to-have

  • Cross-functional team leadership
  • Customer Data Platform (CDP) utilization
  • Web platform structuring
  • Best practice guides development

Key Requirements

  • Senior Omnichannel Project Manager experience
  • Pharmaceutical business understanding
  • Marketing and HCP engagement expertise
  • Digital channel optimization
  • Data analysis skills
  • Change management skills

Work Rights

Not specified

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