Performance & Conversion Optimization Expert (w/m/d)

ING

Hybrid
5+ years digital marketing experience
A/b testing and multivariate testing
Funnel analysis and optimization
The role focuses on developing and optimizing digital customer journeys with a specific emphasis on top-funnel growth and new customer acquisition

Job Summary

  • The role focuses on developing and optimizing digital customer journeys with a specific emphasis on top-funnel growth and new customer acquisition.
  • Candidates will utilize A/B testing, multivariate tests, and data-based experiments to drive measurable business impact and sustainable conversion rate improvements.
  • The company offers a hybrid work model, individual development budgets, and benefits including a free Germany ticket and bike leasing.

Matching Summary

The role focuses on developing and optimizing digital customer journeys with a specific emphasis on top-funnel growth and new customer acquisition.

Skills & Requirements

Must-have

  • 5+ years digital marketing experience
  • A/B testing and multivariate testing
  • Funnel analysis and optimization
  • Campaign management across Meta LinkedIn Google
  • KPI reporting and data-driven decision making

Nice-to-have

  • Experience with Agentic AI
  • Fluent in German and English
  • Open to cultural diversity
  • Creative conceptual thinking
  • Sales and business orientation

Key Requirements

  • Minimum 5 years relevant professional experience
  • Degree in Marketing, Sales, or Media Management
  • Fluent German and English language skills

Work Rights

Not specified

Tailored Resume

Cover Letter