Acquisition & Growth Marketing Manager — Mobile App

Baubap

Mexico, Mexico
Competitive salary; not specified; 20 vacation day...
On-site
8+ years growth or performance marketing experience
Hands-on paid media management for mobile apps
Optimization of roas, cac, and payback periods
Baubap is seeking an Acquisition & Growth Marketing Manager to lead user acquisition strategies for their mobile app. The role requires extensive hands-on experience in performance marketing, particularly in the fintech sector, to optimize the customer journey from awareness to loan disbursement

Job Summary

  • The role involves driving hands-on execution and optimization of user acquisition across Meta, Google, TikTok, and other performance platforms to scale profitable users end-to-end.
  • Candidates must own the entire acquisition funnel from awareness to first loan disbursement while maintaining strong unit economics and improving ROAS by channel and cohort.
  • The company offers a multicultural team environment with 20 vacation days, a 75% holiday bonus, food vouchers, and health insurance.

Matching Summary

Match Score: 85

Baubap is seeking an Acquisition & Growth Marketing Manager to lead user acquisition strategies for their mobile app. The role requires extensive hands-on experience in performance marketing, particularly in the fintech sector, to optimize the customer journey from awareness to loan disbursement.

Salary

Competitive salary; Not specified; 20 vacation days + 75% holiday bonus; Food vouchers; Health & Life insurance

Skills & Requirements

Must-have

  • 8+ years growth or performance marketing experience
  • Hands-on paid media management for mobile apps
  • Optimization of ROAS, CAC, and payback periods
  • In-app lifecycle funnel optimization from install to disbursement
  • Referral program strategy and scaling
  • Leading a team of 6+ members

Nice-to-have

  • Experience in fintech or lending sectors
  • Opening new digital acquisition channels like Pinterest
  • Strategic partnerships with affiliates and platforms
  • Cross-functional collaboration with Data and Risk teams

Key Requirements

  • 8+ years in growth, acquisition, or performance marketing
  • Proven track record leading 6+ team members
  • Prior experience optimizing in-app lifecycle funnels
  • Experience building or scaling referral programs

Work Rights

Not specified

Tailored Resume

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