Provide strategic direction across em brand activation
Translate trends and insights into data-driven strategies
Strategically drive the category activation across Emerging Markets, ensuring clusters are set up well in advance with clear, timely direction to deliver brand & category KPIs
Job Summary
Strategically drive the category activation across Emerging Markets, ensuring clusters are set up well in advance with clear, timely direction to deliver brand & category KPIs.
Define and drive the lifestyle category activation strategy for EM in line with global and cluster priorities, setting the overarching campaign activation framework and guidance that empowers clusters to execute best-in-class local strategies within brand guidelines.
Partner closely with senior leadership (EM Comms Director, EM BAD, and wider leadership team) to shape MAEX planning and broader strategic priorities for the region.
Matching Summary
Strategically drive the category activation across Emerging Markets, ensuring clusters are set up well in advance with clear, timely direction to deliver brand & category KPIs.
Skills & Requirements
Must-have
Drive lifestyle category activation strategy
Provide strategic direction across EM Brand Activation
Translate trends and insights into data-driven strategies
Represent HUB Brand Activation function with Business counterparts
Act as main point of contact for global brand marketing