The London Stock Exchange Group (LSEG) is seeking a Senior Specialist in Marketing Workflows to lead global, customer-centric marketing strategies for the Workflows business, which focuses on data solutions for investment banking and trading communities. The ideal candidate will have proven B2B marketing experience in financial markets, strong collaboration skills, and a desire to understand technology-driven financial solutions
Job Summary
The role leads the creation and execution of global, customer-centric marketing strategies and content that drive the business objectives and build customer satisfaction and loyalty specifically in the Workflows business.
Organise and coordinate marketing events, such as conferences, proprietary thought leadership events, networking events and webinars.
Ensure all Workflows content is on-brand, consistent in terms of style, quality and tone of voice, and optimised for search and user experience for all channels.
Matching Summary
Match Score: 85
The London Stock Exchange Group (LSEG) is seeking a Senior Specialist in Marketing Workflows to lead global, customer-centric marketing strategies for the Workflows business, which focuses on data solutions for investment banking and trading communities. The ideal candidate will have proven B2B marketing experience in financial markets, strong collaboration skills, and a desire to understand technology-driven financial solutions.
Skills & Requirements
Must-have
B2B marketing to financial markets
Marketing campaign planning and execution
Customer retention campaigns
Marketing budget monitoring
Content creation and optimization
Data-driven decision making
Nice-to-have
Understanding trader challenges
Collaborative global matrix structure
Customer-centric approach
Proactive approach to projects
Key Requirements
Proven experience in B2B marketing
Hands-on experience with Marketing Automation platforms (Eloqua preferred)