Oversees all aspects of traditional and digital investments for national and regional advertising, influencing corporate omni-channel strategy
Job Summary
Oversees all aspects of traditional and digital investments for national and regional advertising, influencing corporate omni-channel strategy.
Responsible for understanding customer, business, and communication goals, and overseeing the creation and execution of omni-channel plans within the marketing mix.
Analyzes industry trends, channel results, and business environments to improve strategies, manages budget, and supports reporting and insights.
Matching Summary
Oversees all aspects of traditional and digital investments for national and regional advertising, influencing corporate omni-channel strategy.