Sr. Ua Specialist

Electronic Arts

Los Angeles, California, United States of America
California (depending on location e.g. los angeles...
On-site
Mobile media buying
Performance marketing
User acquisition campaigns
Develop and implement media buying strategies to improve campaign efficiency and performance

Job Summary

  • Develop and implement media buying strategies to improve campaign efficiency and performance.
  • Efficiently scale digital campaigns across multiple channels, including Meta Ads, Google Ads, TikTok, SDK networks, and programmatic networks.
  • This role will be reporting to the UA Manager (leading EA Mobile’s Star Wars: Galaxy of Heroes), directly responsible for growing one of our most successful games.

Matching Summary

Develop and implement media buying strategies to improve campaign efficiency and performance.

Salary

California (depending on location e.g. Los Angeles vs. San Francisco) *$104,400 - $157,400 USD; Washington (depending on location e.g. Seattle vs. Spokane) *$99,100 - $129,800 USD; Benefits: paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to temporary full-time employees scheduled to work full time.

Skills & Requirements

Must-have

  • mobile media buying
  • performance marketing
  • user acquisition campaigns
  • paid social platforms
  • return on ad spend

Nice-to-have

  • passion for video games
  • business owner's mindset
  • innovative strategies
  • proactive campaign testing

Key Requirements

  • 4+ years of experience
  • Strong knowledge of attribution
  • BA/BS Degree in marketing/finance
  • Comfortable managing multi-million dollar budgets

Work Rights

Not specified

Tailored Resume

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