Lead the marketing strategy and activation for iconic OTC brands such as nicorette, Imodium, Dolormin and/or Olynth in Germany
Job Summary
Lead the marketing strategy and activation for iconic OTC brands such as nicorette, Imodium, Dolormin and/or Olynth in Germany.
Drive BTL and retail activation in close collaboration with Trade Marketing, including assortment, promotions, merchandising, shopper activation, and in-store visibility.
Benefit from a permanent employment contract with competitive salary, 30 days of paid vacation, and a flexible/hybrid working model.
Matching Summary
Lead the marketing strategy and activation for iconic OTC brands such as nicorette, Imodium, Dolormin and/or Olynth in Germany.
Skills & Requirements
Must-have
Brand Strategy and Activation
Consumer Insights and Market Data
Retailer Intelligence
Pricing and Promotional ROI
Cross-functional Collaboration
Team Leadership and Development
Nice-to-have
Entrepreneurial Thinking
Intercultural Competence
Operational and Organizational Complexity
Passion for Science and Care
Key Requirements
At least 4 years of professional experience
University degree in business/economics with marketing focus
Fluency in German and English
Advanced Microsoft Excel and PowerPoint proficiency