Associate Brand Manager, Excedrin

Haleon

Warren, NJ, USA
Base: 115,765 -144,706 usd; bonus/equity: discreti...
Hybrid (in-office presence required 3 days a week)
Brand strategy development
Marketing effectiveness analysis
Consumer promotion execution
Haleon is seeking an Associate Brand Manager for Excedrin, based in Warren, NJ, to enhance marketing strategies and drive brand growth in a hybrid work environment. The ideal candidate should have a background in consumer product goods or pharmaceuticals, with at least 2 years of relevant experience

Job Summary

  • As a valued member of Marketing team your responsibilities will range from planning, implementing, analyzing and optimizing all promotion marketing activities including in-store displays, FSIs, dFSIs, Shelf Talk, review generation and sampling ensuring these down the funnel activations are in synch with overall brand strategies and goals.
  • This role will provide YOU the opportunity to lead key activities to progress YOUR career.
  • Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program.

Matching Summary

Match Score: 85

Haleon is seeking an Associate Brand Manager for Excedrin, based in Warren, NJ, to enhance marketing strategies and drive brand growth in a hybrid work environment. The ideal candidate should have a background in consumer product goods or pharmaceuticals, with at least 2 years of relevant experience.

Salary

Base: 115,765 -144,706 USD; Bonus/Equity: discretionary bonus; Benefits: comprehensive benefits program

Skills & Requirements

Must-have

  • Brand strategy development
  • Marketing effectiveness analysis
  • Consumer promotion execution
  • Shopper program development
  • Brand equity building
  • Marketing plan execution

Nice-to-have

  • Revenue growth management
  • Route-to-market planning
  • Category shopper marketing
  • CPG sales experience
  • Profit and loss analysis
  • New item launch experience

Key Requirements

  • Bachelor's Degree in business and/or marketing
  • 2+ years prior industry experience in CPG or pharmaceutical
  • MBA
  • Demonstrated analytical ability
  • Previous experience managing vendors/Agencies

Work Rights

Not specified

Tailored Resume

Cover Letter