Senior Group Ka Manager

Haleon

Not specified
5+ years brand social marketing experience
Mastery of douyin emkt ecosystem
Proven track record with 500 million rmb budget
Haleon is seeking a Senior Group Ka Manager to develop and execute content and paid media strategies for the Caltrate and Centrum brands on Douyin. The ideal candidate should have over five years of experience in brand social marketing or Douyin e-commerce, with strong data analysis, leadership, and collaboration skills

Job Summary

  • The role is fully responsible for developing and executing the content and paid media strategy for Caltrate and Centrum brands on the Douyin platform.
  • Candidates must lead advertising ROI strategies, manage E-marketing budgets, and utilize data insights to optimize content marketing efficiency.
  • The position requires close collaboration with Brand Marketing, Sales Operations, Product, Trade Marketing, and Supply Chain teams to ensure seamless integration.

Matching Summary

Match Score: 85

Haleon is seeking a Senior Group Ka Manager to develop and execute content and paid media strategies for the Caltrate and Centrum brands on Douyin. The ideal candidate should have over five years of experience in brand social marketing or Douyin e-commerce, with strong data analysis, leadership, and collaboration skills.

Skills & Requirements

Must-have

  • 5+ years brand social marketing experience
  • Mastery of Douyin EMKT ecosystem
  • Proven track record with 500 million RMB budget
  • Data-driven content optimization skills
  • Cross-functional team collaboration

Nice-to-have

  • Strong creative planning and aesthetic judgment
  • Experience managing livestream content quality
  • Ability to thrive in fast-paced environment
  • Strategic vision with operational detail focus

Key Requirements

  • Bachelor's degree or above
  • 5+ years in brand social marketing or Douyin e-commerce
  • Experience managing 500 million RMB preferred

Work Rights

Not specified

Tailored Resume

Cover Letter