Brand And Audience Marketing Manager, Salt Lake City, Ut

WGU

Salt Lake City, Utah, US
Base: $66,300.00 - $99,500.00; bonus/equity: eligi...
Full-time, 40 hours per week
4+ years marketing experience with brand strategy
Lead cross-functional teams without direct authority
Translate audience insights into messaging frameworks
WGU is seeking a Brand and Audience Marketing Manager to lead integrated marketing campaigns that enhance brand awareness and increase enrollment. The ideal candidate will have strong experience in brand strategy, cross-functional collaboration, and data-informed decision-making, particularly within the context of higher education

Job Summary

  • The Marketing Manager is responsible for planning, executing, and optimizing integrated marketing campaigns that advance WGU's brand and drive enrollment.
  • This role serves as a cross-functional hub to translate strategic objectives and audience insights into clear plans and execution across channels.
  • WGU offers comprehensive benefits including medical, dental, vision, retirement savings, and flexible paid time off with no need for accrual.

Matching Summary

Match Score: 85

WGU is seeking a Brand and Audience Marketing Manager to lead integrated marketing campaigns that enhance brand awareness and increase enrollment. The ideal candidate will have strong experience in brand strategy, cross-functional collaboration, and data-informed decision-making, particularly within the context of higher education.

Salary

Base: $66,300.00 - $99,500.00; Bonus/Equity: Eligible for bonuses; Benefits: Medical, dental, vision, telehealth, retirement plan, flexible PTO

Skills & Requirements

Must-have

  • 4+ years marketing experience with brand strategy
  • Lead cross-functional teams without direct authority
  • Translate audience insights into messaging frameworks
  • Manage project plans and timelines for campaigns

Nice-to-have

  • Experience in higher education or mission-driven organizations
  • Familiarity with CRM or MarTech ecosystems
  • Strong understanding of multicultural marketing best practices
  • Master's degree preferred

Key Requirements

  • Bachelor's degree required
  • 4+ years marketing experience
  • Experience working cross-functionally with creative, media, and analytics teams

Work Rights

Not specified

Tailored Resume

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