Franchise Marketing Leader Oncology

GE HealthCare

$145,600.00-$218,400.00 annual; not specified; not...
Hybrid
Oncology brand strategy
Go-to-market strategies
Market and clinical insights
GE HealthCare is seeking a Franchise Marketing Leader for Oncology, responsible for developing and executing a 3-year brand strategy to drive market adoption and commercial effectiveness. This hybrid role requires extensive experience in oncology marketing, strategic communication, and team leadership

Job Summary

  • Develop and lead the 3-year U.S. oncology brand strategy to drive market adoption and commercial effectiveness.
  • Leverage insights and business knowledge to lead comprehensive brand strategies and annual priorities by following the annual strategic planning process to drive financial goals for Cerianna.
  • Develop and execute annual go-to-market strategies with performance tracking to manage market barriers, brand perception, promotional campaigns/demand, customer experience, and sales enablement.

Matching Summary

Match Score: 85

GE HealthCare is seeking a Franchise Marketing Leader for Oncology, responsible for developing and executing a 3-year brand strategy to drive market adoption and commercial effectiveness. This hybrid role requires extensive experience in oncology marketing, strategic communication, and team leadership.

Salary

$145,600.00-$218,400.00 Annual; Not specified; Not specified

Skills & Requirements

Must-have

  • Oncology brand strategy
  • Go-to-market strategies
  • Market and clinical insights
  • Customer relationship development
  • Marketing budget oversight

Nice-to-have

  • Lean methodologies experience
  • Cross-functional team leadership
  • Executive presence and communication

Key Requirements

  • 8+ years pharmaceutical/molecular imaging marketing experience
  • Oncology therapeutic area experience required
  • Bachelor's degree in Science, Social Sciences, Marketing, Business, or related field
  • MBA preferred

Work Rights

Not specified

Tailored Resume

Cover Letter