Visiativ is seeking a Director of Product Marketing to lead the strategic vision and market positioning of their software solutions, enhancing customer engagement and adoption. The role is based in Charbonnières, France, and requires significant experience in product marketing within a B2B technology or industrial context
Job Summary
As Director Product Marketing, you will drive the strategic vision, positioning, go-to-market, and customer ecosystem animation for an innovative software suite to maximize adoption and growth.
Key responsibilities include defining offer positioning, structuring the offer (packaging, pricing), piloting go-to-market strategies, animating the customer ecosystem, and monitoring performance.
Visiativ offers a comprehensive onboarding program, internal training, proximity to managers, CSR initiatives, and internal mobility opportunities, along with benefits like remote work, vacation bonus, and profit sharing.
Matching Summary
Match Score: 85
Visiativ is seeking a Director of Product Marketing to lead the strategic vision and market positioning of their software solutions, enhancing customer engagement and adoption. The role is based in Charbonnières, France, and requires significant experience in product marketing within a B2B technology or industrial context.
Skills & Requirements
Must-have
product marketing strategy
go-to-market plans
customer ecosystem animation
product performance tracking
B2B technology environment
Nice-to-have
strategic vision
client-oriented approach
analytical and action-oriented
business ambition
operational reality
Key Requirements
Minimum 7 years of experience
Bac +5 minimum education
Product marketing, offer strategy, or product management background