Senior Director, Omnichannel Marketing - U.s. Kidney

Vrtx

Boston, MA, United States
Base: $228,000 - $342,000; bonus/equity: eligible ...
On-site
Omnichannel marketing strategy
Digital customer experience
Data-driven insights
Lead the development and execution of omnichannel strategies to support the launch and growth of Vertex’s kidney portfolio

Job Summary

  • Lead the development and execution of omnichannel strategies to support the launch and growth of Vertex’s kidney portfolio.
  • Shape the digital customer experience across HCP and patient audiences, leveraging data-driven insights to optimize engagement and impact.
  • Monitor campaign performance, analyze data, and translate findings into actionable recommendations to continuously improve effectiveness and maximize ROI.

Matching Summary

Lead the development and execution of omnichannel strategies to support the launch and growth of Vertex’s kidney portfolio.

Salary

Base: $228,000 - $342,000; Bonus/Equity: Eligible for annual bonus and annual equity awards; Benefits: Market-leading benefits including generous paid time off, educational assistance, 401(k)

Skills & Requirements

Must-have

  • Omnichannel marketing strategy
  • Digital customer experience
  • Data-driven insights
  • Cross-functional collaboration
  • Campaign performance monitoring

Nice-to-have

  • Healthcare industry digital trends
  • Emerging technologies
  • Competitor activities analysis

Key Requirements

  • 12 years of experience in pharmaceutical or biotechnology
  • 5 years of digital strategy experience
  • Previous supervisory/management experience
  • Bachelor's degree in marketing, business or a science discipline

Work Rights

Not specified

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