Senior Manager, Integrated Marketing

LCBO

Toronto, Canada
$81,442.00 - $146,641.00; not specified; not speci...
Onsite
Omni-channel campaigns
Digital performance and analytics
Sem strategy evolution
Guide the development of integrated marketing campaigns rooted in customer insights, digital intelligence, and business strategy to grow measurable engagement and conversion

Job Summary

  • Guide the development of integrated marketing campaigns rooted in customer insights, digital intelligence, and business strategy to grow measurable engagement and conversion.
  • Oversee the development of campaigns for in-store POP, digital and traditional media including print, radio, out-of-home and TV.
  • Provide mentorship and support to direct reports.

Matching Summary

Guide the development of integrated marketing campaigns rooted in customer insights, digital intelligence, and business strategy to grow measurable engagement and conversion.

Salary

$81,442.00 - $146,641.00; Not specified; Not specified

Skills & Requirements

Must-have

  • omni-channel campaigns
  • digital performance and analytics
  • SEM strategy evolution
  • paid digital performance management
  • customer insights and media intelligence
  • integrated brand building

Nice-to-have

  • strategic agility
  • analytical depth
  • data storytelling
  • collaboration across divisions
  • mentorship and capability development

Key Requirements

  • Minimum 7 years of experience
  • B2C multi-channel marketing experience
  • Proficient in Adobe Analytics
  • Experience leading and developing teams
  • Post-secondary education in Marketing, Business or Communication

Work Rights

Not specified

Tailored Resume

Cover Letter