High Value Customer Segment Specialist

AIA Group

Makati, Philippines
Segment strategy development
Customer engagement activities
Business case development
Support the Segment Head in developing strategies and tactical initiatives for the High Value Segment, managing key strategic priorities and providing recommendations for channel development, new product, innovative customer engagement activities, and service improvements

Job Summary

  • Support the Segment Head in developing strategies and tactical initiatives for the High Value Segment, managing key strategic priorities and providing recommendations for channel development, new product, innovative customer engagement activities, and service improvements.
  • Collaborate with bank partners for alignment of segment strategies and integration of plans, initiating and finalizing business cases, concept papers, and marketing plans.
  • Develop Value Propositions for campaign planning, activities, and products, ensuring proper cascading to sales teams, internal stakeholders, and bank partners, and gathering marketing intelligence to identify opportunities for innovation and process enhancement.

Matching Summary

Support the Segment Head in developing strategies and tactical initiatives for the High Value Segment, managing key strategic priorities and providing recommendations for channel development, new product, innovative customer engagement activities, and service improvements.

Skills & Requirements

Must-have

  • segment strategy development
  • customer engagement activities
  • business case development
  • marketing plan creation
  • value proposition development
  • marketing intelligence gathering

Nice-to-have

  • design thinking
  • basic market research
  • high-energy
  • multi-tasker
  • handle stress well

Key Requirements

  • Graduate of any 4-year college course
  • 2-3 years relevant work experience
  • Life insurance/bancassurance industry experience
  • Banking experience an advantage
  • Strong communication skills
  • Analytical and problem-solving skills
  • Proficient on MS Office

Work Rights

Not specified

Tailored Resume

Cover Letter