Portfolio Marketer, Semicon Back-end Assembly Transport Materials

3M

China
Hybrid
New product introduction (npi)
Portfolio strategy and financial management
Demand generation tactics
Explore local leading customer based NPI hopper and drive business case & pipeline for more NPI landing

Job Summary

  • Explore local leading customer based NPI hopper and drive business case & pipeline for more NPI landing.
  • As the portfolio owner, manage the product, price, place & promotion of the portfolio, responsible for margin optimization and sales growth.
  • Conduct competitive analysis, market segmentation, and TAM/SAM analysis to identify growth opportunities in automotive, AI, 5G, and other strategic verticals.

Matching Summary

Explore local leading customer based NPI hopper and drive business case & pipeline for more NPI landing.

Skills & Requirements

Must-have

  • New product introduction (NPI)
  • Portfolio strategy and financial management
  • Demand generation tactics
  • Cross-functional alignment
  • Semiconductor packaging knowledge
  • Marketing competency for Marcomm management

Nice-to-have

  • Strategic thinker with data-driven approach
  • Thrive in fast-paced environments
  • Wide network & connect with industrial association
  • Work with technical and scientific colleagues

Key Requirements

  • Bachelor’s/Master’s in Engineering or Marketing
  • 5+ years in product/portfolio marketing
  • Technical background in semiconductor packaging
  • Experience launching new products 0~1 and 1~100
  • Deep knowledge of back-end processes & materials
  • 25% time of travelling

Work Rights

Not specified

Tailored Resume

Cover Letter