Lead Vietnam’s integrated media and audience solutions across brands, transforming media into a growth driver
Job Summary
Lead Vietnam’s integrated media and audience solutions across brands, transforming media into a growth driver.
Oversee the market’s end-to-end media operation, manage strategic media partnerships, ensure audiences are ready for activation, and maintain rigorous performance governance.
Uphold privacy-by-design and platform policies, ensure compliant use of data, conduct robust measurement, and publish executive-ready market scorecards tied to business outcomes.
Matching Summary
Lead Vietnam’s integrated media and audience solutions across brands, transforming media into a growth driver.
Skills & Requirements
Must-have
Integrated media and audience solutions
End-to-end media operation
Strategic media partnerships
Audience segmentation and activation
Media quality standards
Performance governance and compliance
Nice-to-have
Transforming media into growth driver
Content amplification
High-velocity operating rhythm
Platform innovation access
Strategic influencer with C-suite exposure
Key Requirements
12–15+ years in media
Large-scale portfolio leadership
Retail media experience across FMCG
Mastery of data, data clean rooms, MMM/attribution