Responsible for the overall EC marketing activity execution, including media placement, content, and influencer/livestream matrix management for eye health consumer products on e-commerce channels
Job Summary
Responsible for the overall EC marketing activity execution, including media placement, content, and influencer/livestream matrix management for eye health consumer products on e-commerce channels.
Responsible for budget planning and execution on EC platform marketing activities, driving continuous ROI improvement and maximizing sales output.
Responsible for monitoring own and competitor activities on EC platforms, analyzing marketing data, consumer feedback, and identifying optimization opportunities to adjust business plans and priorities.
Matching Summary
Responsible for the overall EC marketing activity execution, including media placement, content, and influencer/livestream matrix management for eye health consumer products on e-commerce channels.
Skills & Requirements
Must-have
Tiktok 5A approach
Ecommerice platform media
NPD introductions on EC platform
budget and spending plan on EC platform
ROI improvement
EC marketing activity execution
Nice-to-have
digital activities on social
RED, Bilibili or wechat private domain experience
consumer feedback analysis
competitor activity monitoring
Key Requirements
8 years and above relevant work experience
Digital experience in Tiktok 5A approach
Experienced in NPD introductions on EC platform
Experienced in budget and spending plan on EC platform
Experienced in other Ecommerice platform of media or content or marketing activity plan