The primary purpose of this role is to develop, coordinate, and direct the facility's marketing and public relations programs to maintain and increase census
Job Summary
The primary purpose of this role is to develop, coordinate, and direct the facility's marketing and public relations programs to maintain and increase census.
The incumbent must ensure all information release policies comply with current Privacy Rules and Regulations while maintaining confidentiality of resident care information.
This position requires preparing a departmental operating budget, supervising staff, and serving as a liaison with families, residents, and community leaders.
Matching Summary
The primary purpose of this role is to develop, coordinate, and direct the facility's marketing and public relations programs to maintain and increase census.
Skills & Requirements
Must-have
Bachelor's Degree or equivalent experience
5 years healthcare marketing experience
HIPAA and privacy regulation compliance
Budget preparation and resource allocation
Public relations and media liaison
Nice-to-have
Creative support for resident programs
Strong internal communication skills
Community service group participation
Emergency public relations management
Key Requirements
Bachelor's Degree from accredited college/university
Five years experience in healthcare marketing/public relations