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Viessmann Climate Solutions is seeking a Marketing Manager for B2C Field Activation, responsible for planning and executing live events that enhance customer experiences and generate leads. The ideal candidate will have a strong background in marketing, particularly in live communication and event management.
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Job Summary
The role involves leading the end-to-end planning and execution of high-quality B2C and B2B2C live events and roadshows across Germany.
Success in this position requires generating qualified sales-ready leads through integrated lead capture processes and optimizing event performance via data analysis.
Candidates must demonstrate strong project management skills while coordinating with internal sales and product teams as well as external service providers.
Matching Summary
Match Score: 75
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Viessmann Climate Solutions is seeking a Marketing Manager for B2C Field Activation, responsible for planning and executing live events that enhance customer experiences and generate leads. The ideal candidate will have a strong background in marketing, particularly in live communication and event management.
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Skills & Requirements
Must-have
Live event planning and execution
Field activation format management
Lead generation process integration
Budget and cost control
Stakeholder management with sales teams
Nice-to-have
Hands-on mentality in peak phases
Analytical KPI tracking skills
Brand consistency expertise
Creative new format development
Key Requirements
Degree in Marketing, Communication, Event Management, or Business Administration
Experience in Live Communication and Field Activation