Senior Martech Consultant (braze)

Merkle

Hamburg, Germany
Hybrid
Braze implementation and configuration
Marketing automation platform expertise
Customer journey design
The Senior MarTech Consultant leads and supports the implementation of Braze and other marketing automation technologies for global clients, translating business and marketing requirements into actionable solution designs

Job Summary

  • The Senior MarTech Consultant leads and supports the implementation of Braze and other marketing automation technologies for global clients, translating business and marketing requirements into actionable solution designs.
  • Responsibilities include designing cross-channel customer journeys, leading MarTech solution design, and advising clients on effective Braze feature utilization.
  • Merkle offers a collaborative culture, global reach with local expertise, and benefits focused on social impact, mental health, sustainability, and professional development.

Matching Summary

The Senior MarTech Consultant leads and supports the implementation of Braze and other marketing automation technologies for global clients, translating business and marketing requirements into actionable solution designs.

Skills & Requirements

Must-have

  • Braze implementation and configuration
  • Marketing automation platform expertise
  • Customer journey design
  • Cross-channel campaign strategy
  • Data schema and event structure definition

Nice-to-have

  • Client advisory and workshop facilitation
  • Mentoring junior team members
  • Strategic MarTech capability development
  • Collaborative problem-solving
  • Proactive and solution-oriented mindset

Key Requirements

  • 2+ years hands-on Braze or comparable platform experience
  • Strong digital marketing concepts understanding
  • Working knowledge of HTML, SQL, Liquid templating
  • Familiarity with data layers, CDPs, APIs
  • Fluent in German and English

Work Rights

Not specified

Tailored Resume

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