The Global COE Marketing team drives demand generation strategy across all regions, fueling qualified pipeline that directly supports revenue growth
Job Summary
The Global COE Marketing team drives demand generation strategy across all regions, fueling qualified pipeline that directly supports revenue growth.
The Demand Generation Manager owns end-to-end demand programs that convert awareness into qualified pipeline across segments and regions, serving as the connective tissue between marketing strategy and sales outcomes.
Workday offers a flexible work approach combining in-person and remote time, with a culture rooted in integrity, empathy, and shared enthusiasm.
Matching Summary
The Global COE Marketing team drives demand generation strategy across all regions, fueling qualified pipeline that directly supports revenue growth.
Salary
Base: $115,200 USD - $172,800 USD (Primary Location); Base: $115,200 USD - $204,700 USD (Additional US Locations); Bonus/Equity: Eligible for Workday Bonus Plan or role-specific commission/bonus and stock grants; Benefits: Not specified
Skills & Requirements
Must-have
demand generation and campaign strategy
revenue tracking and funnel metrics reporting
end-to-end webinar and field event ownership
multi-channel integrated campaign execution
cross-functional stakeholder collaboration
strategic campaign planning aligned to business priorities
Nice-to-have
strong communication skills with proactive reporting
experience working in a hyper-growth global organization
ability to manage regional marketing counterparts
culture rooted in integrity and empathy
flexible work environment with remote options
Key Requirements
8+ years demand generation experience
8+ years revenue tracking and funnel reporting
8–12 weeks structured webinar and event planning
proficiency in marketing platform data hygiene
experience with MQL-to-pipeline conversion reporting