The Digital Automotive Lead is responsible for driving growth, performance, and profitability across Plenti’s OEM automotive partnerships and Direct Auto acquisition channels
Job Summary
The Digital Automotive Lead is responsible for driving growth, performance, and profitability across Plenti’s OEM automotive partnerships and Direct Auto acquisition channels.
You will lead campaign execution during OEM incentive periods, refine pricing strategies, and identify opportunities to grow volumes through deeper integration and operational optimisation.
Plenti is a dynamic and innovative business that is growing strongly, seeking to recruit smart and capable people who can take ownership of their role to help the business thrive.
Matching Summary
The Digital Automotive Lead is responsible for driving growth, performance, and profitability across Plenti’s OEM automotive partnerships and Direct Auto acquisition channels.
Skills & Requirements
Must-have
Drive growth and performance
Manage OEM automotive partnerships
Scale direct digital acquisition
Optimize funnel and conversion
Leverage data and insights
Nice-to-have
Commercially driven and data-led
Strategic and hands-on approach
Influence stakeholders cross-functionally
Key Requirements
Bachelor’s degree in Marketing, Business, or related field
5+ years experience in growth, acquisition, partnerships, product, or channel management
Proven ability to drive customer and/or volume growth across B2C digital channels
Experience in digital, marketplace, financial services or Fintech environments
Strong commercial acumen
Strong stakeholder management skills
Analytical mindset
Working knowledge of SQL, data visualisation, and multi-channel optimisation