Drive effective and efficient brand activation across WHS multi-channel ecosystem by translating global and local strategies into impactful market execution
Job Summary
Drive effective and efficient brand activation across WHS multi-channel ecosystem by translating global and local strategies into impactful market execution.
This role ensures strong cross-functional alignment across Local Brand Communication, Business Units, Assortment Planning, and Wholesale Sales, delivering brand-led and channel-specific campaign activation that maximizes sell-through, increases account share of business (SOB), and accelerates digital and retail performance.
Own and manage WHS brand activation budgets to ensure efficient resource allocation and cost control.
Matching Summary
Drive effective and efficient brand activation across WHS multi-channel ecosystem by translating global and local strategies into impactful market execution.
Skills & Requirements
Must-have
WHS brand activation strategies
marketing calendar planning
cross-functional collaboration
content creation and execution
sales enablement and performance analysis
budget and ROI management
Nice-to-have
strong understanding of full marketing mix
high level of ownership
problem-solving mindset
fluent in Korean preferred
Key Requirements
Bachelor’s degree or equivalent professional experience
6 years of experience in marketing
Experience in wholesale, retail, or sales-driven marketing