Leads the marketing organization to ensure consistent, successful and meticulous implementation of local and global marketing strategies, for the business to underpin Castrol strategy and CIP delivery
Job Summary
Leads the marketing organization to ensure consistent, successful and meticulous implementation of local and global marketing strategies, for the business to underpin Castrol strategy and CIP delivery.
The Marketing Manager is responsible for all marketing activities and processes from planning to execution across all categories in Vietnam including Bikes, Cars, CV and Industrial.
This role is accountable for overall marketing performance as well as for the optimisation of revenue investment spends.
Matching Summary
Leads the marketing organization to ensure consistent, successful and meticulous implementation of local and global marketing strategies, for the business to underpin Castrol strategy and CIP delivery.
Skills & Requirements
Must-have
Marketing strategy development
Marketing investment optimization
Consumer and customer insights
Product portfolio management
Channel strategy and customer segmentation
Marketing campaign execution
Matrix organization experience
Nice-to-have
Leadership of high-performance teams
Experience with agencies across multiple channels
Lubricants industry experience
Digital innovation and product management
Crisis communications
Thought leadership programs
Market research and competitive intelligence
Key Requirements
Bachelor's degree or equivalent in Marketing/Business Administration/Economics
10+ years B2C or B2B Marketing experience in global FMCG or marketing-led companies