Product Marketing Manager

Versaterm

Remote, Canada
Base: dependent on skills, experience, education, ...
Remote
5-7 years product marketing experience
B2b saas or technology sector background
Account-based marketing (abm) strategy
Versaterm is seeking a Product Marketing Manager to drive go-to-market strategies and product adoption within the public safety sector. The role requires a blend of strategic thinking, market insight, and executional excellence to develop compelling product messaging and oversee integrated marketing initiatives

Job Summary

  • Versaterm is a global public safety solutions company dedicated to transforming how agencies serve their communities through intuitive tools.
  • The Product Marketing Manager will shape go-to-market strategies, drive product adoption, and influence revenue growth by developing compelling product positioning.
  • This role requires owning the end-to-end lifecycle of marketing campaigns while collaborating closely with Sales, Product, and Customer Success teams.

Matching Summary

Match Score: 85

Versaterm is seeking a Product Marketing Manager to drive go-to-market strategies and product adoption within the public safety sector. The role requires a blend of strategic thinking, market insight, and executional excellence to develop compelling product messaging and oversee integrated marketing initiatives.

Salary

Base: Dependent on skills, experience, education, training, internal equity, market data, and business needs; Bonus/Equity: May be eligible for variable compensation such as incentive plans or discretionary performance bonuses; Benefits: Comprehensive benefits offering included

Skills & Requirements

Must-have

  • 5-7 years product marketing experience
  • B2B SaaS or technology sector background
  • Account-based marketing (ABM) strategy
  • Sales enablement tool creation
  • CRM and marketing automation proficiency

Nice-to-have

  • Public safety industry experience
  • Strong storytelling and communication skills
  • Data-driven strategic thinking
  • Adobe Creative Suite familiarity
  • Experience influencing cross-functional stakeholders

Key Requirements

  • Bachelor's degree in Marketing, Communications, Business, or related field
  • Must be legally authorized to work in Canada
  • Must obtain and maintain Government of Canada Reliability security clearance

Work Rights

Must successfully obtain and maintain Reliability security clearance

Tailored Resume

Cover Letter