Assistant Director Of B2b Marketing

Penn State University

University Park, Pennsylvania, USA
Base: $61,800.00 - $102,300.00; bonus/equity: not ...
Hybrid
B2b marketing strategy development
Integrated marketing campaigns
Data-driven marketing optimization
This role is responsible for developing, executing, and optimizing integrated marketing strategies that drive enrollment growth, strengthen partner relationships, and support student success objectives

Job Summary

  • This role is responsible for developing, executing, and optimizing integrated marketing strategies that drive enrollment growth, strengthen partner relationships, and support student success objectives.
  • Lead and support B2B marketing activities, providing clear direction on strategy, priorities, timelines, and deliverables.
  • Serve as a strategic marketing partner to internal stakeholders including B2B Business Development and Client Relations team as well as Creative Services, Content Strategy, Platform Strategy, Event Strategy, Media Strategy, Finance and others.

Matching Summary

This role is responsible for developing, executing, and optimizing integrated marketing strategies that drive enrollment growth, strengthen partner relationships, and support student success objectives.

Salary

Base: $61,800.00 - $102,300.00; Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • B2B marketing strategy development
  • integrated marketing campaigns
  • data-driven marketing optimization
  • cross-functional collaboration
  • budget and resource management

Nice-to-have

  • strategic partner to sales
  • foster inclusive team culture
  • support professional development

Key Requirements

  • Bachelor's Degree
  • 6+ years of relevant experience (Marketing Strategist - Senior Professional)
  • 3+ years of relevant experience (Marketing Strategist - Advanced Professional)
  • Authorized to work in the U.S.

Work Rights

Not specified

Tailored Resume

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