Director, Brand Management, Stills & Artd

Coca-Cola HBC AG

London, United Kingdom
On-site
Brand strategy development
Consumer insights
Integrated marketing plans
Lead the development and execution of brand strategy for a major brand or group of brands within the GB portfolio, driving brand growth through clear strategic choices and disciplined planning

Job Summary

  • Lead the development and execution of brand strategy for a major brand or group of brands within the GB portfolio, driving brand growth through clear strategic choices and disciplined planning.
  • Manage innovation, including concept refinement, product and packaging requirements, and market readiness actions, ensuring alignment with consumer insights and commercial opportunity.
  • Monitor brand performance, lead evaluation of activities, and apply learnings to future planning to support system decision making with clear insights.

Matching Summary

Lead the development and execution of brand strategy for a major brand or group of brands within the GB portfolio, driving brand growth through clear strategic choices and disciplined planning.

Skills & Requirements

Must-have

  • Brand strategy development
  • Consumer insights
  • Integrated marketing plans
  • Innovation leadership
  • Cross-functional collaboration
  • Budget management

Nice-to-have

  • Growth mindset
  • Continuous learning
  • Agile approach

Key Requirements

  • 8-12 years of brand management experience in FMCG
  • Bachelor's degree required
  • Demonstrated success managing major brands
  • Experience leading and developing direct reports

Work Rights

Not specified

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