Senior Copywriter

Loggerhead Marinas

Multiple Locations, US
Base: $87,800-115,000 annually; bonus/equity: elig...
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Define and establish brand voice
Develop conceptual creative concepts
Create engaging and appropriate messaging
** Brunswick Corporation is seeking a Senior Copywriter to join their Creative Services team. This role focuses on defining brand voice, developing creative concepts, and collaborating across various media to enhance brand engagement in the marine industry. **

Job Summary

  • You’ll help define the voice of a legendary brand, create conceptual creative concepts, provide mentorship to more junior writers, and get hands-on to execute copy that brings our brand to life.
  • Develop copy that engages boating, fishing, and water sports enthusiasts across digital and print channels (print ads, digital ads, web copy, catalogs, brochures, point-of-purchase displays, tradeshow displays and more).
  • This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), wellbeing program, product purchase discounts and much more.

Matching Summary

Match Score: 75

** Brunswick Corporation is seeking a Senior Copywriter to join their Creative Services team. This role focuses on defining brand voice, developing creative concepts, and collaborating across various media to enhance brand engagement in the marine industry. **

Salary

Base: $87,800-115,000 annually; Bonus/Equity: Eligible for annual discretionary bonus; Benefits: Comprehensive benefits package including medical, dental, vision, 401k match, HSA contribution, wellbeing program, product discounts

Skills & Requirements

Must-have

  • Define and establish brand voice
  • Develop conceptual creative concepts
  • Create engaging and appropriate messaging
  • Write copy for digital and print channels
  • Excel at writing captivating headlines
  • Deep understanding of scriptwriting processes

Nice-to-have

  • Contribute to brand evolution
  • Connect with customers and drive KPIs
  • Expertise in reaching marine consumers

Key Requirements

  • 8+ years of experience
  • Bachelor's degree preferred
  • Experience developing creative campaign concepts
  • Ability to produce copy across marketing channels
  • Adhere consistently to brand voice
  • Strong time management skills
  • Experience editing and proofreading
  • Basic understanding of SEO keyword usage
  • Portfolio demonstrating creative marketing copy

Work Rights

Not specified

Tailored Resume

Cover Letter