Digital Optimisation Manager

CBA New Digital Businesses Pty

Sydney, AU
Digital optimisation skills
Customer journey focus
Conversion drivers
You’ll design and deliver best-in-class customer communications and experiences across our digital assets

Job Summary

  • You’ll design and deliver best-in-class customer communications and experiences across our digital assets.
  • Day to day, you’ll be responsible for the execution and delivery of real-time, behaviourally driven communications across CommBank digital assets.
  • Supporting the Scams & Fraud Squad, this role sits in Retail Customer Marketing part of Marketing & Corporate Affairs.

Matching Summary

You’ll design and deliver best-in-class customer communications and experiences across our digital assets.

Skills & Requirements

Must-have

  • digital optimisation skills
  • customer journey focus
  • conversion drivers
  • real-time behaviourally driven communications
  • experimentation and A/B testing
  • Adobe Analytics
  • Adobe Target
  • Adobe Audience Manager

Nice-to-have

  • collaborative team environment
  • stakeholder management skills
  • customer education and safety
  • risk management awareness

Key Requirements

  • Hands on experience with conversion optimisation platforms
  • Experience in customer journey mapping
  • Strong copy and written communication skills

Work Rights

Not specified

Tailored Resume

Cover Letter