Lifecycle Marketing Manager

Voyager Sopris Learning Inc

Remote, US
Remote
Customer lifecycle strategies
End-to-end lifecycle campaigns
Multi-persona communication strategies
Voyager Sopris Learning Inc is seeking a Lifecycle Marketing Manager to design and execute integrated customer lifecycle strategies for their K-12 educational products. The role entails collaboration with various departments to optimize customer engagement and retention throughout the lifecycle

Job Summary

  • The Lifecycle Marketing Manager designs and executes integrated customer lifecycle strategies that connect Product Marketing, Regional Marketing, and Customer Success touchpoints across K-12 educational products.
  • This role orchestrates cohesive prospect engagements and pipeline building, and customer experiences that accelerate product adoption and engagement from onboarding through advocacy.
  • Success in this role requires deep customer insight, data-driven decision-making, and the ability to synthesize inputs from multiple stakeholders into a coherent lifecycle experience strategy.

Matching Summary

Match Score: 85

Voyager Sopris Learning Inc is seeking a Lifecycle Marketing Manager to design and execute integrated customer lifecycle strategies for their K-12 educational products. The role entails collaboration with various departments to optimize customer engagement and retention throughout the lifecycle.

Skills & Requirements

Must-have

  • customer lifecycle strategies
  • end-to-end lifecycle campaigns
  • multi-persona communication strategies
  • omni-channel lifecycle campaigns
  • data-driven decision-making
  • cross-functional orchestration

Nice-to-have

  • ignite curiosity
  • foster lifelong joy of learning
  • innovative instructional solutions
  • remote-first work environment

Key Requirements

  • 4+ years in marketing campaign development, lifecycle, retention, CRM, or customer marketing roles
  • 2+ years focused on B2B SaaS or educational/mission-driven software
  • Experience with marketing automation platforms
  • Exceptional analytical skills
  • Experience leading A/B testing and experimentation programs
  • Dynamic cross-functional collaboration experience
  • Excellent written communication and storytelling skills

Work Rights

Must reside and work in the US

Tailored Resume

Cover Letter