Gtmc-omnichannel Campaign Capabilities Lead-shanghai

Sanofi Genzyme

Shanghai, China
12+ years pharmaceutical commercial operations experience
3+ years multichannel/omnichannel environment expertise
3+ years people management and team leadership
The role is accountable for defining the China strategy for Omnichannel Campaigns and orchestrating engagement across customers, channels, and content

Job Summary

  • The role is accountable for defining the China strategy for Omnichannel Campaigns and orchestrating engagement across customers, channels, and content.
  • As a Business Owner for Omnichannel digital platforms, you will prioritize new features based on business impact and customer experience to ensure country-level homogeneity.
  • You will lead the definition of tracking metrics and KPIs while driving a change management plan to ensure effective adoption of standards at the country level.

Matching Summary

The role is accountable for defining the China strategy for Omnichannel Campaigns and orchestrating engagement across customers, channels, and content.

Skills & Requirements

Must-have

  • 12+ years pharmaceutical commercial operations experience
  • 3+ years multichannel/omnichannel environment expertise
  • 3+ years people management and team leadership
  • Omnichannel strategy and content management skills
  • Digital platform business ownership capability
  • Campaign-driven customer engagement journey design
  • Cross-functional stakeholder collaboration in matrix org

Nice-to-have

  • Strong English and Chinese bilingual communication
  • Experience with global GTM transformation strategies
  • Ability to drive change management and adoption
  • Knowledge of external benchmarks and innovative trends
  • Project management for omnichannel acceleration
  • Data strategy and analytics for performance tracking

Key Requirements

  • 12+ years of Pharma Commercial Operations experience
  • 3+ years in Multichannel/Omnichannel environments
  • 3+ years of People management experience
  • In-depth understanding of pharmaceutical industry landscapes
  • Fluency in English and Chinese (written and oral)

Work Rights

Not specified

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