Director, Digital Marketing

FWD Group

Hong Kong, HK
Not specified; not specified; 5-day work week, 20-...
10+ years digital marketing experience
Data-driven campaign orchestration
Crm segmentation and personalization
The incumbent will lead the digital marketing strategy and performance for Hong Kong's Digital Commerce to drive acquisition, retention, and cross-sell

Job Summary

  • The incumbent will lead the digital marketing strategy and performance for Hong Kong's Digital Commerce to drive acquisition, retention, and cross-sell.
  • The role requires optimizing CRM output through advanced segmentation, data analytics, and propensity models to improve return on investment.
  • Candidates must build and mentor a high-performing team while ensuring strict compliance with privacy standards and data usage regulations.

Matching Summary

The incumbent will lead the digital marketing strategy and performance for Hong Kong's Digital Commerce to drive acquisition, retention, and cross-sell.

Salary

Not specified; Not specified; 5-day work week, 20-22 days annual leaves, excellent learning & development opportunities

Skills & Requirements

Must-have

  • 10+ years digital marketing experience
  • Data-driven campaign orchestration
  • CRM segmentation and personalization
  • Multi-touch attribution and ROI analysis
  • MarTech stack expertise including CDP

Nice-to-have

  • Experience in insurance or brokerage sector
  • Strong stakeholder management skills
  • Growth mindset with test-and-learn approach
  • Ecosystem partnership co-marketing experience

Key Requirements

  • 10+ years of experience in digital marketing or eCommerce
  • Proven success managing senior stakeholders
  • Advanced knowledge of MarTech/AdTech stacks

Work Rights

Not specified

Tailored Resume

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