Senior Director, Imx - Media & Retail Media Operations

Coca-Cola

Shanghai, China
Hybrid
15+ years progressive experience in media
7-10+ years leadership experience
Fluent english and mandarin language skills
Coca-Cola is seeking a Senior Director for Media & Retail Media Operations in Shanghai, China. The role requires a seasoned leader to oversee substantial media investments, drive strategic direction, and manage a high-performing team in a hybrid work environment

Job Summary

  • The Senior Director leads the end-to-end media and retail media operations agenda across the system, overseeing a significant annual media investment budget.
  • This role partners with senior leadership and external agency executives to shape media strategy, strengthen retail media capability, and elevate measurement rigor.
  • Candidates will build and lead a high-performing media organization equipped to deliver operational excellence in an increasingly complex media landscape.

Matching Summary

Match Score: 85

Coca-Cola is seeking a Senior Director for Media & Retail Media Operations in Shanghai, China. The role requires a seasoned leader to oversee substantial media investments, drive strategic direction, and manage a high-performing team in a hybrid work environment.

Skills & Requirements

Must-have

  • 15+ years progressive experience in media
  • 7-10+ years leadership experience
  • Fluent English and Mandarin language skills
  • Based in Shanghai China for hybrid work
  • Manage large-scale multi-market media ecosystems
  • Deep understanding of retail media planning

Nice-to-have

  • CPG or food beverage industry experience
  • Advanced degree preferred
  • Experience with global matrixed organizations
  • Strategic thinker with execution mindset
  • Ability to balance ambition with discipline

Key Requirements

  • Bachelor's degree required; Advanced degree preferred
  • 15+ years of progressive experience in media or digital marketing
  • 7-10+ years of leadership experience leading senior teams
  • Proven track record managing large-scale multi-market media ecosystems
  • Significant experience working with global media agencies
  • Demonstrated experience operating in global matrixed organizations

Work Rights

Not specified

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