The mission of this position is to define China Classical portfolio’ strategy, figure out growth opportunity / stop losing possibility, drive positive revenue impact for company and manage the end-to-end performance of the portfolio
Job Summary
The mission of this position is to define China Classical portfolio’ strategy, figure out growth opportunity / stop losing possibility, drive positive revenue impact for company and manage the end-to-end performance of the portfolio.
Responsible for portfolio strategy, including defining brand strategy based on data-driven insights, go-to-market strategy, and translating strategy into business targets.
Lead team to drive portfolio communication consistent from brand to Channel, leading and developing brand communication strategy to grow Classical brand’s equity, consumption, and loyalty.
Matching Summary
The mission of this position is to define China Classical portfolio’ strategy, figure out growth opportunity / stop losing possibility, drive positive revenue impact for company and manage the end-to-end performance of the portfolio.