Manager/ Senior Manager, Digital Marketing (performance-led) [pod]
tech.gov.sg
Performance-driven digital marketing campaigns
User acquisition and lead generation
Google analytics and google ads
Drive high-performance campaigns and deliver measurable results across a variety of digital channels to achieve KPIs such as user acquisition, event registrations, and product/service adoption
Job Summary
Drive high-performance campaigns and deliver measurable results across a variety of digital channels to achieve KPIs such as user acquisition, event registrations, and product/service adoption.
Develop, execute, and optimize performance-driven digital marketing campaigns designed to drive high-quality leads for individuals seeking career support and career development.
Monitor, analyze, and optimize campaign performance using tools like Google Analytics, continuously refining campaigns on platforms such as Google Ads, Facebook, and LinkedIn to drive conversions, reduce costs, and improve CTRs and CPLs.
Matching Summary
Drive high-performance campaigns and deliver measurable results across a variety of digital channels to achieve KPIs such as user acquisition, event registrations, and product/service adoption.
Skills & Requirements
Must-have
performance-driven digital marketing campaigns
user acquisition and lead generation
Google Analytics and Google Ads
Facebook Ads Manager and CRM tools
SEM and Google Tag Manager implementation
A/B testing and campaign optimization
cross-functional collaboration
Nice-to-have
SEO experience a plus
creative problem-solver
data-driven mindset
understanding of web design usability
Key Requirements
At least 3 years of digital marketing experience
Lead generation campaigns experience
Proficient in marketing platforms
Strong SEM experience
Good A/B testing skills
Exceptional campaign management skills
Collaborate with external agencies and cross-functional teams