Senior Director Shopper Marketing

Haleon

Warren, NJ, US
Base: $228,512 - $285,640 usd; bonus: discretionar...
Hybrid
12+ years shopper marketing experience
Omnichannel program leadership
Retail media integration expertise
This role leads Haleon's enterprise shopper marketing strategy aligned with brand and commercial priorities to create seamless omnichannel experiences

Job Summary

  • This role leads Haleon's enterprise shopper marketing strategy aligned with brand and commercial priorities to create seamless omnichannel experiences.
  • The position requires deep collaboration with Sales, Brand Marketing, and Retail Media teams to embed shopper strategies within Joint Business Plans.
  • Haleon offers a robust total reward package including competitive pay, a generous 401(k) plan, and six months of paid parental leave.

Matching Summary

This role leads Haleon's enterprise shopper marketing strategy aligned with brand and commercial priorities to create seamless omnichannel experiences.

Salary

Base: $228,512 - $285,640 USD; Bonus: Discretionary bonus based on performance; Benefits: Comprehensive healthcare, 401(k), tuition reimbursement, 6 months paid parental leave

Skills & Requirements

Must-have

  • 12+ years Shopper Marketing experience
  • Omnichannel program leadership
  • Retail media integration expertise
  • Cross-functional partnership skills
  • Agency management and budget oversight

Nice-to-have

  • Experience scaling retail media models
  • Familiarity with Circana data platforms
  • Consumer health or OTC category background
  • MBA or advanced degree preferred
  • Strong analytical and financial acumen

Key Requirements

  • 12+ years in Shopper Marketing or Omnichannel Marketing
  • Proven leadership delivering omnichannel programs
  • Deep experience partnering with Sales and retail customers
  • Strong analytical and financial acumen for ROI optimization
  • Experience leading agencies and managing significant budgets

Work Rights

Not specified

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