Bachelor's degree or 5 years healthcare marketing experience
Proficiency in microsoft suite products
Knowledge of hipaa and privacy regulations
The primary purpose of this role is to develop, coordinate, direct, and administer the facility's marketing and public relations programs
Job Summary
The primary purpose of this role is to develop, coordinate, direct, and administer the facility's marketing and public relations programs.
The incumbent must maintain confidentiality of all resident care information including protected health information while ensuring accurate public information release.
This position requires preparing a departmental operating budget and supervising staff to implement marketing strategies that increase facility census.
Matching Summary
The primary purpose of this role is to develop, coordinate, direct, and administer the facility's marketing and public relations programs.
Skills & Requirements
Must-have
Bachelor's degree or 5 years healthcare marketing experience
Proficiency in Microsoft Suite products
Knowledge of HIPAA and privacy regulations
Budget preparation and resource allocation skills
Experience with resident satisfaction surveys
Nice-to-have
Strong internal communication leadership
Community service and civic group engagement
Creative support for activity departments
Emergency public relations management
Ability to foster positive facility atmosphere
Key Requirements
Bachelor's Degree from accredited college/university
Five years experience in marketing/public relations in healthcare setting