Director, Digital Marketing

FWDDeploy

Hong Kong, Hong Kong
Digital marketing strategy leadership
Data-driven campaign management
Crm optimization and personalization
The incumbent will lead the digital marketing strategy and performance for Hong Kong’s Digital Commerce, driving acquisition, retention, and cross-sell through data-driven campaigns, content innovation, and journey orchestration

Job Summary

  • The incumbent will lead the digital marketing strategy and performance for Hong Kong’s Digital Commerce, driving acquisition, retention, and cross-sell through data-driven campaigns, content innovation, and journey orchestration.
  • We offer 5-day work, 20-22 days annual leaves, excellent learning & development opportunities and an attractive package to the right candidate.
  • FWD Group is a pan-Asian life and health insurance business serving approximately 34 million customers across 10 markets with a vision of changing the way people feel about insurance.

Matching Summary

The incumbent will lead the digital marketing strategy and performance for Hong Kong’s Digital Commerce, driving acquisition, retention, and cross-sell through data-driven campaigns, content innovation, and journey orchestration.

Skills & Requirements

Must-have

  • digital marketing strategy leadership
  • data-driven campaign management
  • CRM optimization and personalization
  • content and social media strategy
  • marketing automation and lifecycle orchestration
  • performance measurement and analytics
  • stakeholder management and collaboration

Nice-to-have

  • team building and mentoring
  • growth and UX/UI improvement
  • co-marketing with ecosystem partners
  • compliance and privacy standards adherence

Key Requirements

  • 10+ years digital marketing experience
  • experience in eCommerce or online brokerage
  • proven senior stakeholder management
  • experience leading analytics-driven marketing teams
  • advanced campaign orchestration skills
  • familiarity with MarTech/AdTech stack

Work Rights

Not specified

Tailored Resume

Cover Letter