Required to develop an in depth understanding of the business and marketing objectives and translate these into meaningful media plans that deliver against these objectives
Job Summary
Required to develop an in depth understanding of the business and marketing objectives and translate these into meaningful media plans that deliver against these objectives.
The Snr ATL Planner is responsible for translating a client brief into a detailed media flow.
Build relationships and negotiate costs, discounts and added value incentives with media vendors (Securing the best discount, added value incentive or sponsorship deals from vendors).
Matching Summary
Required to develop an in depth understanding of the business and marketing objectives and translate these into meaningful media plans that deliver against these objectives.
Skills & Requirements
Must-have
Translate client brief into media plans
Develop ATL media strategy
Track media plans and recommend changes
Manage Post Campaign Reports
Negotiate costs with media vendors
Proficient in media planning tools
Nice-to-have
AI-driven media operating unit
Creative personalization at scale
Pioneering agentic marketing platform
Upskill junior team members
Key Requirements
Minimum 5 - 7 years' work experience in an ATL planning role
Experience working at a Media Agency preferable
Proficient in the use of media planning measurement tools
Intermediate MS Office skills including Excel and PowerPoint
Ability to work within a fast-paced deadline driven environment