Lead the development and execution of end-to-end go-to-market strategies for new device launches, upgrades, and portfolio enhancements
Job Summary
Lead the development and execution of end-to-end go-to-market strategies for new device launches, upgrades, and portfolio enhancements.
Design and own end-to-end device propositions integrated with Vodafone tariffs, data plans, Vodafone Cash, IoT products, and digital content services.
Lead and develop a team responsible for GTM planning and execution across the full devices portfolio, ensuring high performance, accountability, and continuous capability building.
Matching Summary
Lead the development and execution of end-to-end go-to-market strategies for new device launches, upgrades, and portfolio enhancements.
Skills & Requirements
Must-have
Develop Go-To-Market Strategy
Product Positioning and Messaging
Integrated Propositions Design
Sales Enablement
Competitive Analysis
Market Performance Tracking
Cross-Functional Collaboration
Nice-to-have
Creative thinking and problem-solving
Foster a high-performance culture
Belonging at Vodafone is lived
Sustainable and more inclusive world
Key Requirements
Bachelor's degree in Business, Marketing
5-6 years of experience in Product device or telco marketing
Demonstrated leadership capabilities
Strong Analytical mindset
Solid understanding of the technology industry
Experience in telecom or consumer electronics industry is a plus