This role is responsible for designing and executing UFC's global email marketing strategy to drive fan engagement and revenue generation
Job Summary
This role is responsible for designing and executing UFC's global email marketing strategy to drive fan engagement and revenue generation.
The Email Marketing Manager will lead cross-functional collaboration with teams including Consumer Products, Partnerships, and Creative to ensure integrated campaign execution.
Candidates must possess advanced analytical capabilities to interpret data and continuously refine strategies through A/B testing and experimentation.
Matching Summary
This role is responsible for designing and executing UFC's global email marketing strategy to drive fan engagement and revenue generation.
Skills & Requirements
Must-have
5+ years email marketing experience
Advanced audience segmentation strategy
A/B testing and performance optimization
CRM platform management expertise
Cross-functional stakeholder leadership
Data-driven decision making capabilities
Nice-to-have
Experience in sports or entertainment industry
Knowledge of CAN-SPAM, GDPR, CCPA compliance
Familiarity with Zeta, Marigold, Flowcode platforms
Strong written and verbal communication skills
Ability to manage complex projects simultaneously
Key Requirements
Bachelor's degree in marketing, Business, or related field
Minimum 5+ years of experience in email marketing or CRM strategy
Proven track record of strategic marketing initiative leadership