Director, Growth Measurement And Effectiveness

Diageo PLC

New York, NY, US
Base: $146,625 - $244,375; bonus/equity: annual in...
10+ years analytics or econometrics experience
Lead and develop high performing analytics teams
Design end-to-end measurement frameworks
This role leads the transformation of Diageo North America's measurement capability to ensure marketing investment drives both short-term performance and sustained brand growth

Job Summary

  • This role leads the transformation of Diageo North America's measurement capability to ensure marketing investment drives both short-term performance and sustained brand growth.
  • The Director will design a triangulated measurement system integrating econometrics, reach, creative effectiveness, and financial outcomes to guide confident investment decisions.
  • Candidates must lead a team of five while managing multiple agencies and external analytics vendors to elevate analytical rigor and strategic impact.

Matching Summary

This role leads the transformation of Diageo North America's measurement capability to ensure marketing investment drives both short-term performance and sustained brand growth.

Salary

Base: $146,625 - $244,375; Bonus/Equity: Annual incentive payment and stock awards eligible; Benefits: Healthcare, retirement, disability, parental leave

Skills & Requirements

Must-have

  • 10+ years analytics or econometrics experience
  • Lead and develop high performing analytics teams
  • Design end-to-end measurement frameworks
  • Deep expertise in MMM and attribution modeling
  • Manage external agencies and data vendors

Nice-to-have

  • Strong executive presence and communication skills
  • Ability to influence senior commercial partners
  • Experience with creative effectiveness methodologies
  • Proven track record of organizational transformation

Key Requirements

  • At least 10 years of experience in analytics or econometrics
  • Demonstrated experience leading analytics teams
  • Strong background in experimental design and brand dynamics

Work Rights

Not specified

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