Senior Category Manager, Nrt

Haleon

O2o channel strategy
Consumer insights and data
Platform partnership management
Develop and execute comprehensive O2O channel business strategies and operational plans for assigned categories based on market trends, platform dynamics, and consumer needs, aligning with company business objectives

Job Summary

  • Develop and execute comprehensive O2O channel business strategies and operational plans for assigned categories based on market trends, platform dynamics, and consumer needs, aligning with company business objectives.
  • Drive category growth in O2O channels by developing growth strategies, managing budget allocation for campaigns, and fostering win-win partnerships with platforms to enhance category penetration.
  • Build a competitive and professional multi-functional team capable of data management, market insights, consumer research, sales negotiation, and content production to elevate brands to leading positions in the instant retail industry.

Matching Summary

Develop and execute comprehensive O2O channel business strategies and operational plans for assigned categories based on market trends, platform dynamics, and consumer needs, aligning with company business objectives.

Skills & Requirements

Must-have

  • O2O channel strategy
  • consumer insights and data
  • platform partnership management
  • cross-functional team collaboration
  • content creation and iteration

Nice-to-have

  • agile performance-focused culture
  • human understanding and trusted science
  • inclusive culture valuing diverse views

Key Requirements

  • Eight+ years of experience in pharmaceutical retail or new retail, digital marketing
  • Bachelor's degree or higher
  • Experience in pharmaceutical instant retail preferred
  • Proficiency in OFFICE suite (especially PPT)
  • English language proficiency

Work Rights

Not specified

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