Director, Crm

Personalizedbeautydiscoveryincdbaipsy

United States
Remote (100% remote from authorized u.s. states)
Crm lifecycle strategy
Member journey optimization
Email, push, and sms channels
IPSY is seeking a Director of CRM Lifecycle Marketing to transform its CRM function into a strategic growth engine, focusing on optimizing the member journey and driving measurable performance across various channels. The ideal candidate should possess extensive experience in lifecycle marketing, data fluency, and change leadership, and will be responsible for leading a high-performance team while modernizing CRM strategies

Job Summary

  • Lead the evolution of IPSY’s CRM function into a strategic growth engine by owning an end-to-end lifecycle strategy across the member journey.
  • Drive commercial performance by forecasting, implementing rigorous testing roadmaps, and translating performance into executive-ready narratives.
  • Scale MarTech and personalization by driving architecture decisions within Iterable and the broader MarTech ecosystem, and building scalable frameworks for personalization at volume.

Matching Summary

Match Score: 85

IPSY is seeking a Director of CRM Lifecycle Marketing to transform its CRM function into a strategic growth engine, focusing on optimizing the member journey and driving measurable performance across various channels. The ideal candidate should possess extensive experience in lifecycle marketing, data fluency, and change leadership, and will be responsible for leading a high-performance team while modernizing CRM strategies.

Skills & Requirements

Must-have

  • CRM lifecycle strategy
  • member journey optimization
  • email, push, and SMS channels
  • personalization at scale
  • Iterable CRM platform

Nice-to-have

  • change agent
  • cross-functional collaboration
  • data fluency
  • strategic growth engine

Key Requirements

  • 10+ years in lifecycle, CRM, or growth marketing
  • 6+ years leading and developing high-performing teams
  • Advanced A/B testing expertise
  • SQL a plus
  • Bachelor’s degree required

Work Rights

Not specified

Tailored Resume

Cover Letter