Director, Member Engagement Marketing

Modern Health

Remote, US
Remote
Lifecycle marketing strategy ownership
Omni-channel campaign development
Behavioral science application
Modern Health is seeking a Director of Member Engagement Marketing to lead lifecycle marketing strategies for their mental health benefits platform. This remote role focuses on enhancing member engagement and awareness through innovative omni-channel campaigns

Job Summary

  • Modern Health is seeking a Director of Member Marketing to lead the strategy and execution of lifecycle marketing programs that drive member awareness, activation, and long-term engagement.
  • The role requires building omni-channel campaigns grounded in behavioral science and audience segmentation to motivate meaningful behavior change among members.
  • Candidates will lead a team of lifecycle marketers and work cross-functionally with product, data, and clinical teams to continuously improve member connection to care.

Matching Summary

Match Score: 85

Modern Health is seeking a Director of Member Engagement Marketing to lead lifecycle marketing strategies for their mental health benefits platform. This remote role focuses on enhancing member engagement and awareness through innovative omni-channel campaigns.

Skills & Requirements

Must-have

  • Lifecycle marketing strategy ownership
  • Omni-channel campaign development
  • Behavioral science application
  • Team leadership and development
  • Cross-functional collaboration with product

Nice-to-have

  • Consumer-first mindset
  • High empathy culture fit
  • Bias towards action
  • Fast-paced environment experience
  • Mental health industry knowledge

Key Requirements

  • Director-level experience in marketing
  • Proven track record in lifecycle marketing
  • Experience leading marketing teams

Work Rights

Not specified

Tailored Resume

Cover Letter